Like the overwhelming majority of small business owners, you probably think that your company will not profit from any online presence. In this case, you and every other small business owner out there would be completely and sorrowfully mistaken! You might think that because your business is a physical craft or trade, which you do not need to use a computer; therefore, then, neither would your customers. If this is your train of that, then you would also be incorrect again. Here, instead of me telling you that you’re always wrong, why don’t I show you some ‘totally tubular’ ways your company could and will benefit from having an online website and presence? Yeah, I’ll do that.
1. Your Small Company/Startup/Business Will Gain Credibility
As you probably already know, credibility is one of the most important things when it comes to the success of a new business. I mean, as a customer, why would you inherently ‘want’ to chose Joe’s Tailor Shop, which is one small local store, over Tailor Unlimited? That is if Tailor Unlimited existed (hey, maybe it does) and had was a major tailor and launderer chain?
The truth is, nothing would unless you KNEW that they were a successful, reputable, and credible business to begin with. That’s where having some form of online presence comes in. You see, not only having a website will do the trick. It sounds complicated, but trust me! If you have a website that is professional, aesthetically, and artistically put together, it will demean your competitors, steal their customers, and inspire confidence in potential clients. Also, it will look nice. That’s always a good thing.
2. It Saves You Money
Sure, maybe it will take a nice ripe chunk of your wallet in the first place to set it up, but if you plan on sticking your roots into the ground and creating a permanent business, this is the route to go. There is absolutely no doubt about that. The only way you can even get business as a company with no online presence is to trust in ‘niche needers’ or the same group over and over again. If you don’t even have this (which is honestly kind of depressing), then you rely on posters, word of mouth as before or giant billboards.
This issue with billboards and magazine ads is that they cost so much money to keep up every month and because they are only in one particular area, they target a very small demographic when you could be targeting hundreds or thousands of potential clients!
4. It Is Always There, And Always Accessible
This one is super important. Have you ever tried going to a music store to see if they have Vic Firth drumsticks, or walked into a photography store to see if they had rolls of film, only to find that it was closed?
Of course, this example is one of many that can be ported to all kinds of demographics, businesses, and company ‘genres.’ It can be extremely off-putting if, as a customer, the only way for you to get in touch with a business is to go there and talk to them in person, only to learn that they close at 3 pm on a Friday!
The major boon that having an online presence or website gives you is that they can call you, email you, check out or stock, or just check out your business without you needing to be right behind the desk!
Seriously, you are really behind the times if you are an aspiring small business that somehow in this day and age does not have a website set up for them! Sure, it does not necessarily have to be handcrafted beautifully, but something is always better than nothing, so get cracking!