Why Your Business Needs a Website

Like the overwhelming majority of small business owners, you probably think that your company will not profit from any online presence. In this case, you and every other small business owner out there would be completely and sorrowfully mistaken! You might think that because your business is a physical craft or trade, which you do not need to use a computer; therefore, then, neither would your customers. If this is your train of that, then you would also be incorrect again. Here, instead of me telling you that you’re always wrong, why don’t I show you some ‘totally tubular’ ways your company could and will benefit from having an online website and presence? Yeah, I’ll do that.

1. Your Small Company/Startup/Business Will Gain Credibility
As you probably already know, credibility is one of the most important things when it comes to the success of a new business. I mean, as a customer, why would you inherently ‘want’ to chose Joe’s Tailor Shop, which is one small local store, over Tailor Unlimited? That is if Tailor Unlimited existed (hey, maybe it does) and had was a major tailor and launderer chain?

The truth is, nothing would unless you KNEW that they were a successful, reputable, and credible business to begin with. That’s where having some form of online presence comes in. You see, not only having a website will do the trick. It sounds complicated, but trust me! If you have a website that is professional, aesthetically, and artistically put together, it will demean your competitors, steal their customers, and inspire confidence in potential clients. Also, it will look nice. That’s always a good thing.

2. It Saves You Money
Sure, maybe it will take a nice ripe chunk of your wallet in the first place to set it up, but if you plan on sticking your roots into the ground and creating a permanent business, this is the route to go. There is absolutely no doubt about that. The only way you can even get business as a company with no online presence is to trust in ‘niche needers’ or the same group over and over again. If you don’t even have this (which is honestly kind of depressing), then you rely on posters, word of mouth as before or giant billboards.

This issue with billboards and magazine ads is that they cost so much money to keep up every month and because they are only in one particular area, they target a very small demographic when you could be targeting hundreds or thousands of potential clients!

4. It Is Always There, And Always Accessible
This one is super important. Have you ever tried going to a music store to see if they have Vic Firth drumsticks, or walked into a photography store to see if they had rolls of film, only to find that it was closed?

Of course, this example is one of many that can be ported to all kinds of demographics, businesses, and company ‘genres.’ It can be extremely off-putting if, as a customer, the only way for you to get in touch with a business is to go there and talk to them in person, only to learn that they close at 3 pm on a Friday!

The major boon that having an online presence or website gives you is that they can call you, email you, check out or stock, or just check out your business without you needing to be right behind the desk!

Seriously, you are really behind the times if you are an aspiring small business that somehow in this day and age does not have a website set up for them! Sure, it does not necessarily have to be handcrafted beautifully, but something is always better than nothing, so get cracking!

Tips On Starting A Business That You’ll Love

Starting your business can be a daunting task that scares off quite a few people. Though there are many tips on starting a business, many people are too nervous to take the plunge and invest on their own. It’s important that you make a profit, though one must remember that in order to be completely successful, one must approach a business with integrity, honesty, and persistence. There are a few tips on starting a business that can help make good decisions that will help you in the long run.

Time for tips on starting a business

  • Make the effort to learn a few things about your ideas. You can research on the internet and books so that you know exactly what you’re in for. There are many workshops and classes available for the budding business owner.
  • Be realistic! When you are investing a lot of your time and money into your business, you need to face the cold hard facts. Make it a point to familiarize yourself with your competition and your resources. And adjust your dream accordingly to make it more practical.
  • Start-up costs should not be overlooked. Take a long look at the approximate setting and running your business for one year. Take into consideration rent, materials, payroll, shipping, rent, taxes.
  • Don’t forget to create a business plan. Look online or in books for ideas, samples, and tools. There are many software packages that are available for creating business plans as well.
  • Sort out your funding. Figure out how much you will be contributing and follow by approaching possible partners, investment groups, banks or family, and friends.
  • Make sure you make adjustments in your plans to fit in with your financing. It’s best to start small and build your business. Don’t bite off more than you can chew.
  • Make the best structure for your brand new business. If you choose sole proprietorship, you own the business and have complete control. A partnership lets you share the work load and reap the benefits of your partners’ experiences and expertise. It’s important that you employ an attorney to fine tune the details.
  • Choose a name for your company. It should be something that reflects you and your ideas. Ensure that you file all the necessary paperwork.

Hopefully, these tips on starting a business would help you on your way.